A Closer Look at Trustly and How it Works
When it comes to payment options on Aspire powered casinos, Trustly is the new kid on the block. This convenient deposit method only really began to gain attention in 2017, when its Swedish owners began a major promotional push in the UK market. But with such simple, safe and secure payments, it is easy to see why it has really taken off.
Trustly may have been little known in the United Kingdom until recently, but it is a major success on the continent, particularly in its Scandinavian homeland. With its headquarters in Stockholm, this company was founded around a decade ago in 2008.
The purpose of the company from the very beginning was to create a service which made it easy for customers to make online payments direct from their bank accounts. Paying directly means that there is no need for middle men or processes like debit or credit cards. This way, the whole payment process is simplified for both the merchant and the consumer, and there is no need for any additional fees or commissions to be paid either. So not only would Trustly be simpler, it would be cheaper too.
So it was that the Trustly service was born. The service was an immediate success but grew gradually at first, achieving its millionth transaction toward the end of 2010 – less than two years after launch. By the end of 2012, this figure had passed four million and the company began to expand beyond its Scandinavian heartland. By 2015, it was available for use in twenty one different countries across Europe and was now processing over a million transactions every month. 2016 saw the company make its first move into the UK market with the opening of its new office in London. This was in preparation for its big launch campaign the following year.
At the time of writing, the service is now responsible for well over 2 million transactions every month. In 2016, the last full year for which figures are available, the service hit total transaction values of well over €3 billion (just under £3 billion). The service is currently available in twenty nine countries across the European continent.
This steady but consistent growth, together with its unbroken story of success throughout Europe means that United Kingdom based players can be sure that Trustly certainly lives up to its name, providing a service you can trust.
So how does it all work then? Well basically the service enables you to make deposits and withdrawals at your chosen online casino using your bank account without the need to use a debit or credit card. You can do this directly from the merchant’s web page. You just tap or click on the Trustly icon when you check out. You are then asked to select your bank. At this point, you log in using your regular bank access codes over a secure, encrypted link. All you have to do then is choose the account from which you wish to pay (if you have a current and a savings account, for example), then verify your purchase. And that’s it.
No need to fumble for your plastic card so you can input all those numbers (while holding your phone in the other hand); no need to remember PIN numbers and no more squinting at that fudged security code on your card’s signature strip. Just use the same log in details you would use for your bank anyway.
You don’t have to register with Trustly to use the service: it is all handled automatically provided your bank has signed up to the service. Trustly do not retain any personal financial information, nor do they store any information which can be used to access your bank account. And because you do not need to use your bank cards, none of this personal financial information needs to be given in the first place. This is particularly important if you are making a payment by phone in a public place: your card details cannot be spied on by inquisitive onlookers, nor your PIN or CVC security code discovered by unseen bystanders. Furthermore, Trustly uses the highest encryption standard available, in addition to the banks’ security system, so you can be absolutely sure your transaction is safe and secure.
And best of all, there are no charges to you, the customer, for the service. There is no fee to pay, nor any commission charge. Finally, Trustly is under the supervision of the Swedish Financial Supervisory Authority as a licensed Payment Institute. It is therefore fully regulated and can be regarded as safe to use for United Kingdom based customers.
It seems certain that the success of this service throughout the continent will be repeated here, now that Trustly has finally been introduced to the UK market. The security, confidentiality and sheer convenience of the service is certainly popular with online casino players. More and more casinos are signing up to provide this excellent service, and Aspire casinos are proud to lead the way.