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Aspire Global, the company behind the casino sites here, are a fast-growing company who are becoming a force to be reckoned with in the worldwide casino industry. Founded in 2005, they have been around for quite a while by the standards of this rapidly changing sector, but they have largely been flying under the radar of most market analysts… until recently.
Recent years have seen the company burst into the limelight with the launch of several new casino sites. At the time of writing, they already have around half a dozen or so successful brands up and running.
Aspire Global casinos may all be built by the same company, but often they are run by different owners. This means that there is often a lot of variety between sites! All of the sites will offer the same slot and casino games, but the look of the sites and the promotions they offer may vary.
Aspire Global sites often look great in terms of the site’s artwork and style. They sometimes incorporate high-quality animations into the homepages of their sites. Aspire sites also tend to be easy to navigate, even for new players.
Casinos running on Aspire software will have a variety of promotions running most of the time. They often run seasonal promotions which only last a short time, and can be anything from tournaments, cash prizes, free spins, or bonuses. There is no telling what kind of promotions will pop up on an Aspire site next!
This company has been focused on the online casino industry since the very beginning. It was founded on the Mediterranean island of Malta, where its headquarters remain to this day. It also has a major office in Tel Aviv, Israel. They are fully licensed by the UK Gambling Commission to operate in the UK and provide casino services for UK players.
The company is now in the process of developing a rapidly growing portfolio of clients who want to run Aspire-built casinos for themselves.
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Aspire Global are a fast growing company who are becoming a force to be reckoned with in the worldwide gaming industry. Founded in 2005, they have been around for quite a while by the standards of this rapidly changing sector, but they have largely been flying under the radar of most market analysts… until now.
Recent years have seen the company burst into the limelight with the launch of several new casino platforms. At the time of writing, they already have around half a dozen or so successful brands up and running. Read on to find out more…
This company has been focused on the online gaming industry since the very beginning. It was founded on the Mediterranean island of Malta, where its headquarters remain to this day. It also has a major office in Tel Aviv, Israel.
Other names associated with this company include NeoPoint Technologies, which was originally registered on the UK overseas territory of Gibraltar. Aspire Global appear to be currently using this name as an associated brand or trademark. Aspire also operates under similar sounding brands. NeoGames for example, also based in Tel Aviv, operates as a major international software and service provider for lotteries. Countries where this brand holds licences to operate include Belgium, Denmark, Italy and the United States.
The company is now in the process of developing a rapidly growing portfolio of clients who licence Aspire Global’s software and management services in order to operate their casinos.
Aspire Global provide a comprehensive suite of services, designed to enable independent clients to set up and operate online casinos. These management and software services enable casino operators to focus on marketing and promoting their brands. Meanwhile, Aspire Global take care of the basic infrastructure, such as website software and other back office functions. These essential support services include:
The company is focused on providing platforms and services to its casino operator clients. This focus was originally based on conventional website operations, but recent years have seen a rapid market growth in the popularity of mobile play, both via the use of dedicated apps and also through the development of mobile compatible web browser software, such as Flash and HTML5. The proportion of play via mobile devices such as smartphones and tablets has grown exponentially in recent years. So much so that mobile play has overtaken desktop gaming and now completely dominates the market. It is this rapid change that Aspire Gaming has seen as a great opportunity to make further inroads into the industry.
Aspire Global’s primary target is the European market, where it carries out 90% of its operations. The market is certainly large, with total revenues for online gaming estimated to be around €20 billion in 2016, the last full year for which figures are available at the time of writing. Of this total, the online casino sector is responsible for around €7 billion, with bingo estimated at a further €1 billion. The company also has interests via subsidiary and linked companies in the lottery sector (around €2.5 billion in total) and is seeking to diversify into the sports betting sector too (which represents an overall market total of about €8 billion).
So there is no doubt that there is plenty of cake to go round – not only are these figures impressive, but the market continues to expand rapidly, with revenues estimated to be up around 10% from the previous year. This rate of growth is expected to continue, so that by 2021, at the current rate of growth, the total online European market is estimated to be worth well over €30 billion.
However, while the overall levels of expected growth are certainly very encouraging for the company, it is a very competitive field. Existing operators who are already established in the sector are already expanding their portfolios at a rapid rate. Direct competitors include big names like Nektan and Progress Play, to name just two. Furthermore, in such a rapidly growing environment, further new entrants can be expected too.
Nevertheless, Aspire Global provide a service which is well regarded in the industry and are showing signs of increasing success. They may well have been largely unknown and hidden below the radar until now, but that is clearly no longer the case.
In their favour, the market is extremely fragmented. This means that there are a large number of operators, making it easier to gain a foothold. The reverse is the case, for example, with food retailing in the United Kingdom, where a few large brands dominate the market (Tesco, Sainsbury, ASDA and Morrisons battle it out for supremacy), making it much more difficult for new entrants to compete.
With regard to future growth prospects within the UK market, threatening noises are being made by the Government regarding a tightening of regulations with regard to online and real world gambling. However, no actual measures are yet proposed and the current preference for self-regulation is expected to continue for the foreseeable future.
Although Aspire Global is well known and highly regarded by industry insiders within the UK gambling marker, its brand recognition amongst players is currently relatively low. However, this is expected to increase over the next few years as further investment is made and as the company develops increasing numbers of licenced casinos for its clients. It has ambitious aspirations to match the impressively widespread networks of already established operators such as Nektan and Progress Play.
The impending launch its new sportsbook service will also increase the visibility of the company to the British market. A new Head of Sports was appointed in October 2017 in order to lead the company’s diversification into this new strategic area.
All these expansion plans require a considerable amount of investment, both in terms of labour and capital. The company is actively recruiting in both its main bases on the Mediterranean island of Malta and the Israeli capital, Tel Aviv. Both these places will seem particularly exotic and attractive locations to UK residents enduring another cold and frosty winter or dull and drab “summer”.
Financially, the company is also in a good place. With revenues of close to €70 million for the end of the 2016 financial year, there is plenty of cash flow to support Aspire Global’s expansion plans. The cash available for investment has also recently received a significant boost. This came with the company’s successful launch on NASDAQ’s Nordic listing for rapidly growing technology companies, trading on Sweden’s Stockholm stock exchange.
Approximately 25% of the company’s shares were on offer at the July 2017 launch, at an offer price of 30 Swedish Krona (SEK). This resulted in a proposed value of the company of around 330 million SEK (equivalent to around €35 million). Funds raised from this share issue will be used to support Aspire Global’s continued investment in product and platform development, to expand services into new markets and to boost its commercial operations. At the time of writing, shares in the company were trading at around 35 SEK.