A Look Behind NextGen Gaming
NextGen Gaming are one of the bigger names in the online casino industry. They are particularly renowned for their slot designs, with this Aussie gaming software outfit being packed with talented designers. With its headquarters based in the sun-soaked city of Sydney, New South Wales, the company also has a touch of glamour about it.
The company has been able to retain its distinctive independence, despite being entangled in the seemingly ceaseless international take overs and mergers which continue to take place within the industry. In 2011, NextGen were acquired by the Swedish gaming software giants NYX Interactive and the multi-national conglomerate merry go round continues to this day. At the time of writing, it appears that NYX Gaming is itself about to be swallowed up by the giant American corporation Scientific Games.
Being part of the NYX Gaming group has brought many advantages to the company. The industry muscle of this internationally renowned gaming industry big cheese enables NextGen Gaming’s designs to reach a far wider audience than may otherwise be the case. Sydney is a wonderful place to be based, but it cannot be described as the centre of the worldwide gaming industry. NYX Gaming can also provide extra resources, both in terms of financial investment and the expertise it can call upon. With offices based throughout Europe and North America. In addition to its Stockholm base, the parent group has outposts in placed like Athens, London and Malta in Europe, and Vancouver in Canada. The new tie-up with Scientific Games will no doubt also bring new investment and expertise from the United States.
The downside of being swallowed up by a major international gaming conglomerate for the target business is that vital independence can be lost in the process. The distinctiveness and innovation which attracted the corporate interest in the first place can easily be crushed by the bureaucracy and unnecessary meddling of incoming company.
Mercifully, the software geniuses at NextGen seem unaffected by all this boardroom politics and continue to get on with what they do best: designing great games. Founded around two decades ago, back in 1999, they have an unrivalled record of designing great games. Rival companies may have been more prolific, but this Aussie outfit have a history of focusing on quality, not quantity. There is no filler or fodder on the roster here, just consistently feature filled games, delivering excitement and entertainment to online gamers across the globe.
The list of games designed by this company demonstrates this commitment. The hundred or so titles in its repertoire can be matched or exceeded by several of its rivals. This amount is also perhaps fewer that we might expect from twenty years’ worth of hard labour, but the consistent quality of the games is hard to beat. NextGen are responsible for many of the biggest games in the business, including popular favourites like the Foxin’ Wins titles, Gorilla Go Wild, Starmania and Double Play Super Bet. This game is famed for its innovative Super Bet feature, which enables players to decide their own risk levels when playing the game: wager more to enhance the reels with extra Wilds and other win producing options. This popular Super Bet facility has since become a regular addition to the company’s slot designs, giving them a distinctiveness which helps them to stand out from the competition.
The company’s quality of output remains high while the quantity is consistently steady. Eager players can expect a flow of around half a dozen or so great games to continue to flow from the NextGen production line each year.